Inclusive vegan events across the South West

Vegan Fairs bring the energy of big festivals to the local level across the South-West and beyond.

They showcase plant-based foods, ethical clothing, and eco-friendly products by partnering with independent businesses that are vegan-friendly. I've been working with the brand since 2022 to establish and grow their online presence.

Key results from 2023 to 2024:

• Web website traffic increased by +44%

• Impressions increased by +148%

• Keyword clicks increased by +248%

How did we do it?

I work closely with Daisy, the founder of Vegan Fairs, to focus on adding value for existing and potential customers - both B2B and B2C.

So far this has included:

• Redrafting web pages (in process) so that readers can understand Vegan Fairs better as a brand – and feel part of a community.
  
  

• Creating new pages where relevant. I wrote and set up a collection of new pages (like this) that allow visitors to find events by region, rather than browsing the entire 'upcoming events' section.
  
  

• Writing guides that are informative and will also drive more traffic to the website. See below: